WHAT DO I DO?
That's a tough one I've always had trouble answering.
I'd say I Shape Ideas, Craft Narratives and Build Brands.
As a word obsessed writer, I love finding, curating and editing awesome content in whichever format.
I listen to people and put things into words. Words that can be translated into a business narrative, a book, a podcast, an idea for a project, a full fledged brand identity or whatever format the new found concept demands.
IN OTHER WORDS
Brand Identity
Brand identity is not given, it's a thoroughly thought through chosen system of values that interact with the world. I work to make these for who you are today and what you strive to be tomorrow, together with an incredible team that takes care of end to end execution.
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Writing and Editing
Remember what I said about being an attentive listener? That's the magic of ghostwriting: knowing what to ask, to whom, and how to translate that into what you need it to be. Ideas, field work, editing and execution. I don't want to brag, but this is my main thing.
Content Creation
Be it an article, a podcast, website, whitepaper,
catchy and punchy taglines or an end to end communications campaign to reach out to your target audiences, wherever they may be, English or Spanish, I'm your gal. If it’s meant to mobilize people, I can find how to capture your voice and make it resonate.
Discovery
Sometimes you know something is off, but not quite sure what it is. And that stops you from getting to work. We can figure it out together with research and brainstorming. I’ll help you open Pandora’s box and sort its contents.
SOME EXAMPLES
The Underlying Project
This project has to be one of the best I've ever participated in. Together with a colleague we gathered top voices from all over the world in the field of marketing, content and organizational culture and got them to make a collaborative book with us by featuring an article.
Brand Voice & Narrative
Together with LLL I had the pleasure of designing a brandvoice and narrative for this massive rebranding of one of the high tech software as a service Santex Group.
Editar El Tiempo
At some point, design and typography became a big part of my life. This was the first book I not only wrote and edited, but designed. There is also a physical book that was born from it. It is of course different, to make the most out of what each realm of materiality has to offer.
Esto No Es Una Galería
A printer and design studio decided to create a side project to sell art. Affordable art that would give emerging artists visibility, and people the chance to have many of their favorite artists on their wall. Simple, daring, cozy, this is what we came up with.
Big Fish
There's more here that I could ever set in examples, both due to quantity and NDA's. But this presentation will help you catch a glimpse of a wide variety of projects and clients.
The Blog
The things I actually care about when it comes to work. If you want to know about more about my experience, how I work and other food for thought, this is the place.
LET'S MEET
The kettle is always boiling and there's plenty of tea on the shelf. Pick the day that best suits you.
Though if you're more of the shy type, you can always email me at [email protected]
MORE ABOUT ME
I’m a mix and matcher at heart. Probably because I've lived here, there, was born and raised in Florida, South West of England, Buenos Aires, and got a glimpse of Paris too (but that was only a six month layover).
After years of roaming around the private and non profit sector, specializing on creative industries, taking on roles in branding, internal communications, UX, employer brand, freelance writing, advertising. (you get the gist, right? Varied and varying) I've turned into a comms expert that can't let go of studying and is more and more getting her knees deep in design theory and practice.
It seems all over the place, but in the end, creativity is not about creating something entirely new, but reassembling the links between ideas, people, and desires. That’s where I do my best work.